The Story of the Seventeen Store

Seventeen is a South Korean K-pop group formed by Pledis Entertainment and debuting in 2015. The group became known for its large number of members, self-produced music, powerful performances, and strong teamwork. Divided into three units—Hip-Hop, Vocal, and Performance—Seventeen has released many successful albums and built a reputation as one of the leading groups in K-pop. All of this is the foundation of the Seventeen Store.

Their fandom is called CARAT. The name symbolizes how fans help Seventeen shine, just as carats measure the brilliance of a diamond. Over the years, CARATs have supported the group through album releases, concerts, and online communities, creating a close bond between the artists and their fans. Together, Seventeen and CARAT have grown into a global community connected by music, friendship, and mutual support. Every hoodie, tee, cap, and piece of jewelry is inspired by Seventeen‘s ethos.

As the fandom grew, so did the store.

Today, the Seventeen Store ships worldwide for free, reaching fans in 45 countries and counting. From packed concert venues to quiet bedrooms where playlists play on repeat, fans around the world wear their love for Seventeen with pride. No matter where you are, the music connects you—and now, so does the merch.

What truly makes the Seventeen Store special isn’t just the designs. It’s the fans.

The connection between Seventeen and its fans is built on mutual encouragement and open communication. The members of the group often express how fans give them strength and motivation, while fans find comfort and confidence in the band’s music. Together, they create the full meaning of “Seventeen” — artists and fans united as one.

We see your photos. We read your messages. We feel your excitement when a package arrives. This store exists because of you, and we love our customers—the fans who turned a merch shop into a global community.

At the Seventeen Store, that verse becomes something you can hold, wear, and carry with you—wherever in the world you are.